Online listings (Citations) are an important part of SEO (Search Engine Optimization) and online visibility. The more reputable places your business is listed, the higher the chances potential customers will find you. Even more important is claiming ownership of any that exist for your business and consistency in managing the information about your business. In fact, inconsistent NAP (Name, Address, Phone Number) is a factor that carries search engine ranking penalties. Your business can be listed on directories without your knowledge and competitors can claim your listings if you don't!
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